Khoi Vihn: My iPad Magazine Stand
Khoi Vihn, who until recently was the design director of the NYTimes website:
My opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain at odds with the way people will use tablets as the medium matures. They’re bloated, user-unfriendly and map to a tired pattern of mass media brands trying vainly to establish beachheads on new platforms without really understanding the platforms at all.
Social media, if it’s not already obvious to everyone, is going to continue to change everything — including publishing. And it’s a no-brainer to me that content consumption is going to be intimately if not inextricably linked with your social graph. Combine Flipboard or whatever comes along and improves upon it with the real innovation in recommendation technology that we’ll almost undoubtedly see in the next few years, and I can’t see how the 20th Century concept of a magazine can survive, even if it does look great on a tablet.
My feelings too. The Wired and New Yorker app, though pretty, still think
like a paper magazine, something you read from back to cover once. A real jump to digital would necessitate a deeper understanding and embrace of the platform (something we're all thriving to overcome), and undoubtedly a genuine change in the aggregation of content. Maybe it's not—gasp!—monthly.