29 March 2009
(0)
Booker Sim, a filmmaker buddy of mine, has been working with Toronto-based Cervélo, a small manufacturer of über-engineered racing bikes, on a multi-segment documentary Beyond The Peloton about their new pro-cycling team. Cervélo, still a relatively small bike company, has recently been characterized by many as the striving underdog as Carlos Sastre, winner of the 2008 Tour de France crossed the finish line riding a Cervélo bike, propelling the bike company to international fame. The first segment of the doc was published this weekend (also available in grand HD format) and more will hit the net these coming weeks.