3 May 2010
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Brand New has a brand new section called Classroom where brand names go to get hypothetical revamps by graphic design students. Interesting discussions, especially when the current identities are broken and need the right fix.
A recent favorite: having juggled and explored arabic typography last year, this graphic translation of latin logos in hebrew strikes a cord: with the web (and thus english) gaining much traction worldwide, we’re not seeing enough cultural contextualization of brand names.