25 June 2010
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Core77: Discussing iPhone 4 Materiality with Jonathan Ive
Quiet type Ive doesn’t give much interviews, so designers, treasure this advice:
“And it’s important to develop that appetite to want to make something, to be inquisitive about the material world, to want to truly understand a material on that level.”
To get to that level of performance and responsibility, one can assume he’s obsessive about materials, details.