10 March 2007   (1)

Why Apple is America's best retailer 

Why Apple is America’s best retailer. “One of the best pieces of advice Mickey ever gave us was to go rent a warehouse and build a prototype of a store, and not, you know, just design it, go build 20 of them, then discover it didn’t work,” says Jobs. In other words, design it as you would a product.” That’s the thing with Apple, they are willing and realize its important to invest and take the time to research, design and build it well. They don’t just have a bigger RD budget, they decide to have one. And it works. (Via Kottke)